Archive for the ‘Closing the Sale’ Category

Consistency is Key

Why is it that some consultants, coaches, and other independent professionals have all the business they need, while others struggle by with only a few clients? Is there a hidden secret no one is telling you? The answer may be simpler than you think. In this special report, you will discover three things you may be doing now that can actually prevent you from getting clients, how the Persistence Effect can liberate your marketing, and one simple habit you can begin today that may bring you all the clients you will ever need.

WHEN LESS BECOMES MORE

It's easy to think there is some hidden secret to marketing your business or professional practice. There are so many books to read, classes to take, and mentors, coaches, and consultants you could hire that it makes the process seem mysterious or overwhelming. But there is a simple answer and it's the first of five secrets I'm going to share with you.

Choose a set of simple, effective things to do and do them consistently

The real key to successful marketing is picking just a few simple, effective things to do and then doing those things consistently. This is how you can build your business more quickly by doing less. Imagine that you were trying to fill a water barrel with a drinking glass. You would have to make trip after trip, going back to the faucet over and over. In marketing, this is like doing a little bit of networking, some haphazard follow-up, trying to get some publicity, giving a talk, buying a booth at a trade show, placing an ad, then writing an article... Instead, why not use a bucket to fill your barrel? You can carry more water while making fewer trips. Instead of spreading yourself thin with a dozen different marketing strategies, you could simply do some networking with consistent follow-up, give some talks and follow up with those you meet, and that would be it, just three strategies: networking, public speaking, and following up. Your barrel fills faster, and you're less tired. Trying to do too much is one of the ways you may be sabotaging your own marketing efforts. Stop-and-start marketing can actually prevent you from getting clients. It wears you out running back and forth. You never spend enough energy on any one approach to really make a difference, but instead you make yourself less efficient and effective in all areas.

Deanna Maio, Certified Business Coach & Consultant, teaches women business owners how to stop wasting time, start making more money, and create a business that acts as a vehicle for living the life they desire and deserve. For FREE tips on how to increase your income and client base in your business, visit http://www.savvygals.com/