Archive for the ‘Motivation’ Category
How do you become a motivational speaker? This is one of the best jobs out there. The hours are reasonable, the pay is great, and you can really make a difference. There is nothing like seeing people’s lives changed because of a speech you give. But how do you become a speaker? That’s the hard part. No matter how much you want to make a difference with others, you have to take the right steps. If you do it wrong, you will soon be back at the old nine to five. Here are five tips to make it happen:
#1) Determine your target market
You need to have some topic you are an expert in. This is critical. You aren’t an expert at everything, so picking one particular crowd to focus on is crucial. For instance, you might focus on motivating sales people or business owners.
#2) Take a course
Some speakers actually sell courses on how they became a motivational speaker, and how you can do the same. Why not learn from someone who’s already done it? Otherwise your only path is via trial and error. This will take a long time. By taking a course, you will learn from others and hasten your path to success. These courses will teach you how to do the presentation, and how to market yourself to conference planners beforehand to ensure you get the job.
#3) Promote yourself
The reality is, you have to be more than just a great speaker. More than anything, you have to be able to sell yourself. This will make or break you. The top speakers are not always the ones that get the jobs. Instead, it’s those that can sell themselves the best. Therefore, focus on marketing yourself. Never stop promoting yourself. This might sound selfish. However, it’s the only way to get jobs. You aren’t really in the business of speaking, you are in the business of marketing.
#4) Have a strong back end
Like any business, the real money is in the back end. Most speakers just limit themselves to what they earn for the speech. While this can be a substantial sum, it is nothing compared to what you can make with a good back end. You want to have back of the room products you can sell at every speech you give. Otherwise, your income is going to be limited to how many times you can speak. For this reason, you will probably have to spend a lot of time speaking. However, if you have a strong back end you can earn passive income that keeps earning you money even when you aren’t speaking.
#5) Never stop improving
The main way to measure your success is by determining how much money you make for the speech and the back end. For this reason, continually tweak your speech and test it. You never know what’s going to get the best results, so constantly revising your presentation is how to make more.
The bottom line is, being a motivational speaker is one of the best ways to earn money while making a difference. Hopefully this information will help you get started.
Deanna Maio, Business Development Strategist & Speaker, teaches women business owners how to grow their business significantly while still having time to live a great life. For FREE tips on how to get more results without working harder, attract more clients, and grow your profits, visit http://www.savvygals.com/
